We are a lifestyle brand enabling millenials to access and experience luxury and  style thorough superior design, materials and products. Our founder wasn't able to find luxury products for her everyday needs, so she created it. We believe there are many like us busy in their everyday lives looking for quality to be curated and delivered to them via E-commerce with a quality that equals the best luxury brands in the categories we play in. From watches to jewellery, scarves to sunglasses  and more.


We know what you wear matters and how it looks and feels is even more important, so we have created our products from the best of class material and eliminated the physical shop so we can pass the savings on our luxury pieces to you.

We believe you have the right to a luxury lifestyle without hefty prices driven by advertising, endorsements, dealers and representatives. We believe is first born out of the most incredible quality but it doesn't have to break the bank.


Democratise luxury


We are happy to introduce the Mali Collection. These are three quartz models designed with simplicity and elegance kept in mind, and two automatic models with sophistication built in. They come in different sizes and colour, and all feature a 316L stainless steel, sapphire glass and crystal and the very best Swiss and Japanese watch movements inside our timepieces.